ABOUT US
The Principals of The Lindberg Group are Your Project Team
Al Lindberg brings over 30 years of business experience as Director of Consumer Research at Nestle Purina and Director of Marketing Services at Nabisco. Al assists clients with:
- The development of measurable objectives
- Research designs that provide actionable results
- Translation of research results into strategies and action plans
- Senior level marketing consulting
Suzanne Lindberg brings over 30 years of research experience at Procter & Gamble, Burke Marketing Research and M/A/R/C. Suzanne assists clients with:
- The development of questionnaires that meet the research objectives
- Management of data collection
- Data processing and analysis
Al and Suzanne use their combined experience to provide comprehensive reporting of all findings, insightful, actionable and value-added interpretation of the results.
Wide Variety of Industry Expertise
CONSUMER AND B-TO-B RESEARCH
- Consumer packaged goods
- Pet food and pet accessories
- Food and household products
- Healthcare products and services
- Financial and insurance products and services
- Communications products and services
- Fast food restaurants
- Sporting and recreational products
- Professional sports teams
- Pharmaceuticals
- Not for profit/charitable organizations
- Animal health products and services
- Trade associations
- Commercial real estate services
Comprehensive Research Services
QUANTITATIVE RESEARCH
Equity/Positioning Research
Attitudinal/Behavioral Segmentation
Concept Screening/Testing
Salesforce Effectiveness Tracking
Claim Substantiation
Customer Satisfaction Tracking
Communications/Messaging
Awareness, Trial and Usage Tracking
Product Testing
Price Elasticity
Employee/Culture Surveys
Comprehensive Research Services
Domestic and International Data Collection
Online surveys
- Among online panelists
- Client lists/purchased databases
Telephone surveys
Pre-recruited central location testing
Shopper intercepts
Mail/mail to online surveys
Comprehensive Research Services
Data Processing and Multivariate Analytical Services
Complete in-house data processing including coding, data entry, tabulations
Multivariate analytical services
- Regression Analysis
- TURF Analysis
- MaxDiff/Conjoint Analysis
- Segmentation/Cluster Analysis
- Van Westendorp Mapping
Comprehensive Research Services
QUALITATIVE RESEARCH
Focus groups
In-depth interviews
Executive interviews
Other Services
- Ideation and Brainstorming
- Internal Marketing Research Consulting
Ideation